PROJECTS
Social Media Collage
This document showcases a collection of upcoming events as part of a social media promotional strategy for Harris Center for the Arts, where I am the social media specialist. This initiative serves as a sample social media post for the promotion of a new season.
Step-by-Step Instagram Post
The objective of this post was to create a step-by-step carousel. I chose butter making because it is deceptively easy, delicious, and fun to do! Opting for a neutral color scheme on each slide ensures that viewers can concentrate on the process and highlights the images of the butter as the main focal point.
Lion’s Den Fitness Club Logo
I have designed a logo for a fitness club known as Lion's Den. This club caters to singles looking to connect with others who share their passion for fitness. The logo depicts a lion walking along the water's edge under the moonlight, blending elements of romance and fitness. Attached are product mockups featuring the logo I have created.
Facebook Collage Post
An example of a monthly events calendar that highlights upcoming activities while also promoting community engagement. Facilitating discussions can help cultivate a sense of collaboration and provide opportunities for community endorsements.
Gen Z Infographic
This infographic highlights the significant impact that Generation Z has already made on the world. As the first generation of digital natives, Gen Z surpasses the Baby Boomer generation in size. Their preferences and behaviors are driving notable shifts in marketing strategies. Forward-thinking companies are aligning their business practices with Gen Z trends to ensure sustained growth.
Instagram Reels
This is an Instagram reels post that I made to announce the new show going on sale. The challenge was that the marketing assets we got from the promoter were not very compelling or very cohesive. I wanted to create a dynamic post utilizing multiple images and video without the different image styles clashing.
Social Media Strategy
Pitch Deck
This deck was created to convince the leadership of Harris Center for the Arts to upgrade their social media strategy from a push marketing concept to a more effective Content Marketing strategy that would build a sense of community on our social media pages and result in more effective marketing.